Postcards: 4x5.5 (set of 200) (No Envelope)

When you first decide to use postcards, you need to consider every aspect of the design. Deciding exactly what message you want to send is critical to the success of your marketing campaign. The amount of space on a postcard is obviously limited, so the message you send needs to be as concise as possible.

The design of your postcard is another important factor. If it is not eye catching, you take the risk of getting your card thrown out without a glance. Also, be sure to avoid purchasing generic postcards. Instead, personalize them with the products or services that your business has to offer.

Some guidelines to follow:

* Personalize the opening message by including the person’s name after “Dear.” When a person sees their name, they will think the postcard was created just for him or her, and will continue reading.

* The first sentence should be powerful enough to hold the attention of the prospective customer so they will read through the entire postcard. Add only the information that is relevant to your business and how your product or service can benefit the customer. Sell the benefits, not the technology.

* Sending a postcard costs about half as much as a standard letter. This is a good thing. But be sure to use a real stamp (not a bulk mail meter) so that your customer will get the impression that it was sent by a real person, not a faceless corporation.

Using postcards to generate leads is a method of advertising that more and more businesses are choosing. It is a highly cost-efficient way of promoting your goods and services. Remember that postcard marketing isn’t only used to market to consumers, but it’s also effective in business-to-business marketing as well.